Cutting Edge Email Technology

The best marketers and small business owners that I know use email marketing to connect with their audience, make sales, and turn one-time customers into lifelong customers. A tenured marketer, public speaker, industry analyst and consultant, David has held senior level positions at Apple, Urban Outfitter’s Anthropologie, Micro/MacWarehouse (now CDW), Genesis Direct, ProTeam (think GSI and Fanatics) and the earliest 1988 stores on CompuServe, including CDA Computer Sales, which was one of the first online merchants in the 1980’s.

To track this information, ensure you have Google Analytics setup for ecommerce We will also be talking more about tracking everything and analytics in chapter 10. If your customers are purchasing from your site in the late afternoon, then naturally, that would be a good time to send emails since they are already online and likely will see your email when you send it.

This means that the key enabler of gorgeous analysis is your ability to ensure that for #1 your email campaigns are tagged correctly (with tracking parameters), for #2 your website landing pages are tagged completely (with the correct JavaScript tag) and finally, for #3 you’ve thought of the primary key that you need to pass into your backend database.

Integrating your CRM with your email lists can help marketers collect this kind of valuable data without needing to use a complex marketing automation tool Marketers can even use tools that integrate with their e-commerce platform so that they can get full transparency into who their customers are, how they behave with their email marketing content, and what actions they decide to take next.

FreshMail – FreshMail offers email marketing software with a variety of features, including an intuitive template editor, mobile-optimized templates, social sharing tools, automation, contact management tools, an inbox inspector, spam checker, A/B testing, Google analytics and integrations with CRM systems, e-commerce platforms and a variety of other programs.

So if somebody subscribes to our mailing list from our blog, that data isn’t sent directly to , instead they need to be brought into our system and labeled with an attribute like newsletter = true.” Then in , we would need to create a segment of people with the attribute newsletter = true,” and then we would set up a campaign so that all new users to that segment receive the email course, or whatever we wanted to send them.

A very useful summary, thanks Marcus.I’ve had some success using Mailchimp in the past although eager now to try others services.I found MC relatively easy to use and navigate once I understood some of the terms relating to (all) mailing lists such as auto-responders, lists, groups, A/B positive for mailchimp is I found their guides/tutorials very good.I’m in the process of expanding and evaluating services such as Aweber on another site and interested in other providers questions:1.

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